Branding & Strategy
Case Studies
Umbral
Real estate developer
Colombia
- Logo design
- Brand identity
- Interactive design
Umbral is a company founded in 1993, dedicated to the development and sales of residential and commercial projects of a high level.
When the 15 year anniversary came around, the company decided to rebrand to show a more contemporary image and be consistent with the target customer.
The word “Umbral” means threshold and is a physical place that is under a door, when crossed means it has been entered, and this is a personal achievement.
In the design of the new logo, we used a square representing the door frame, which is the goal we wanted to cross. For the name Umbral, we used typography with curves use in lowercase to show kindness, and in a black color to show boldness.
Folder
Business cards
Web site
Web site
(en) Vehiculo
T Shirt
Merchandising
Signage