Branding & Strategy
Case Studies
Yamaha
Motorcycles
Colombia
- Brand strategy
- Brand identity
- Retail design
- Trade shows & events
- Signage design
- Brand experience
Yamaha is a Japanese company that has been in the Colombia since 1975. The company offers 36 different motorcycles and found that it's confusing for a customer to make an easy selection.
We organized the portfolio of motorcycles in four worlds- Fun, Work, Urban, and Leisure- each aimed at a public with different lifestyles and needs. Each world has colors and images that clearly define them and that is used in exhibition and communication.
Design: Discorp-Vibra
(en) Stand
(en) Mundo B
(en) Mundo C
(en) Mundo Aventurero
(en) Exhibición
Brand architecture / portfolio /Postcard
Fun and leisure world postcards
Urban world / Postcard