Branding & Strategy
Case Studies
Life
New development
Colombia
- Brand strategy
- Naming
- Logo design
- Brand identity
- Advertising campaign
- Signage design
Life is a residential real estate project that presents outstanding amenities for families to reach happiness within the residential complex.
We created the name Life because the apartments have flexible distribution and constructive system, and the apartment could have a bedroom today and become up to three bedrooms in the future, or the three bedrooms can go back to one when the children leave home.
The visual style is sober and vital presenting family photos, without having to show parents, and colored backgrounds.
