Branding & Strategy
Case Studies
Joy M
Fashion for young women
Panama
- Brand strategy
- Naming
- Logo design
- Brand identity
- Packaging
- Advertising campaign
- Retail design
- Environmental GD
Joy Michelle is a brand of women's clothing for young women of 15 to 25 years of age. The brand sought to connect with their clientele and achieved a different tone of communication to that which was very mature.
We changed the brand to Joy M, a youthful name, short and sweet. The logo is surrounded by pink dots inspired by a mirror with bulbs used for musical stars or models.
The brand has a complementary texture with graphics appropriate for the age and manuscript texts to strengthen the emotional connection.
We integrated the elements of the brand in the store, labels, and communication.
Design: Discorp-Vibra
New logo
Concept board
