Branding & Strategy
Case Studies
Expresito
Courier
USA
- Brand strategy
- Logo design
- Brand identity
- Illustrations
- Advertising campaign
- Retail design
- Signage design
Expresito Carga is a company with 20 years dedicated to courier and exportation services from the United States to Latin America.
We designed a complete rebranding for them to present as a reliable and consolidated company. The image was cleaned leaving alone the name Expresito, because "Carga" is now a part of the portfolio of services. The previous symbol with the "e" in a box, was simplified and integrated with the name.
We created a typography texture inside the shape of the map of America with the names of the countries where the services are available. Previous country flags were used and this made the brand seem common and unprofessional.
Design: Discorp-Vibra
Rebranding
Brand architecture
Business cards
Corporate folder
Outdoor Poster
Screen Saver
