Branding & Strategy
Case Studies
Bon
Ice cream shops
Republica Dominicana
- Brand identity
- Retail design
- Signage design
- Brand experience
Bon is the largest and traditional brand of ice cream in the Dominican Republic and seeks to update their points of sales to foreign competitors that are opening new stores in the country and to achieve a connection with the young client.
The strategy is to show a cheerful and local brand with an explosion of color in a vertical stripe texture in the exterior store sign and in the front of the counter of service in wave form motion to give them movement and keep the structure of the previous signs. The texture is accompanied by warm, contemporary and natural materials easy cleaning, like chocolate wood in the ceiling and glass walls.
Four formats were defined for stores, from the megastore with tables and parking, until the booths in malls.
Design: Discorp-Vibra
Ipad APP for orders
Ipad stand
