Branding & Strategy
Case Studies
Crem Helado
Premium Ice Cream store
Colombia
- Logo design
- Retail design
Crem Helados is a traditional brand of packed ice cream for the low and medium income market.
The client wants to create a new sales channel to sell premium sundaes in the shopping malls with price and superior quality than the average.
The strategy is to create a brand called "Crem Helado Premium" with a sober typography design and colors different from the Crem Helado logo that is red and childish.
An ice cream booth was designed with preparation and sales areas made with clean steel forms, glass and wood, showing leds texts on the sides to communicate and attract people
Design: Discorp-Vibra
Layout
