Branding & Strategy
Case Studies
Pastas Alfredo
Italian Pasta
Colombia
- Logo design
- Brand identity
- Packaging
- Advertising campaign
- Retail design
- Environmental GD
Pasta Alfredo, founded in 1990, specializes in the production of Italian food including raw pasta, sauces, and pre cooked food.
We made a rebranding of the brand so that it would look more authentic and traditional. We gave great prominence to Alfredo, which turned into a real character. We took the classic green and red from the Italian flag that the previous brand had, and we complemented it with yellow, besides it being the color of the pasta, it also brings warmth to the design.
Logo
Packaging
Pasta Shop