Branding & Strategy
Case Studies
Casa del Helado
Ice cream shop
Republica Dominicana
2012
- Logo design
- Brand identity
- Illustrations
- Packaging
Casa del Helado is a brand funded in 1976 that sells ice cream in its own stores. The company wanted to update the identity of the brand to project a more striking image, neat and actual.
The strategy for rebranding was to simplify the brand creating a character that has the form of a house with a roof of soft ice cream which is one of the most popular ice creams in Casa Del Helado. The character achieves an emotional connection and permits more possibilities of communication.
Also the color palette was simplified utilizing rosa-magenta and purple in areas of more visual weight.
Design: Discorp-Vibra
