Branding & Strategy
Case Studies
Mech
Dining ware
Colombia
- Brand strategy
- Naming
- Logo design
- Brand identity
- Packaging
- Advertising campaign
- Retail design
- Environmental GD
The client wants to create a store and showroom for the selling of tableware for the home and party rentals, with the concept that elegance is for everyday, and not just for special events or occasions.
The name that the client initially suggested was "El Menaje del Chef", which means the utensils used by the chef and that wasn't the products intended to be sold. Based on "El Menaje del Chef” we created the word "Mech",which is a shorter, newer, and more interesting word. The logo is descriptive and simple inspired in an signage icon in order to clarify what the brand is, monopolizing the category and standing out among the classic designs and decorated tableware.
The store was designed like a showroom with vintage furniture that contributes charm and tradition to the products.
Design: Discorp-Vibra
