Branding & Strategy
Case Studies
True Talks
Lie detector service
Panama
- Naming
- Logo design
- Brand identity
- Advertising campaign
The client needed to create a brand and image for a service that detects through a phone call, with the help of software and a questionnaire, when someone is lying. The service is aimed at insurance companies and recruitment.
We created the name True Talk, to help understand what the product is, and created a symbol that has a comic balloon with green and red traffic lights to indicate what will be assessed and depends on if the process stops or continues.
We chose a lowercase rounded typography used to give a human character and doesn't look intimidating.
