Branding & Strategy
Case Studies
Sortis -Autograph Collection
Hotel, Spa & Casino
Panama
- Brand strategy
- Naming
- Logo design
- Brand identity
- Interactive design
- Advertising campaign
- Signage design
- Brand experience
Sortis is a new 400,000 sqft entertainment complex in Panama City, Panama, including a hotel, spa, casino, commercial mall, restaurants, bars, and business towers, which are part of the Autograph Collection of the Marriott.
Marriott challenged Discorp-Vibra to create an image of contemporary luxury and indulgence that showcases Sortis as a vibrant place where you can measure the pulse of Panama and where a visitor can feel an experience of transformation in their life.
A brand architecture of interdependent naming and sub brands was created for the Sortis services. A visual system was designed gathering inspiration from a 3D plot of triangles that transform through brand applications. The designs are mainly monochromatic with accents of color that harmonize with the Sortis architecture and the interior design.
Design: Discorp-Vibra
Logo
Brand architecture
Luggage tag
Green choice door hanger
Info-cube
Weather card
Postcard
Stationery
Gift certificate
Bath amenities
Bathrope
Sandals
Brochure
Events brochure
Spa icons
Spa brochure
Postcard
Gift certificate
Spa stationery
Brand experiences
Umbrella
Matches
Gift boxes
Bag for wet clothes
Signage system
