Branding & Strategy
Case Studies
Super 99 Gourmet
Gourmet supermarket
Panamá
- Brand strategy
- Naming
- Logo design
- Brand identity
- Packaging
- Retail design
- Environmental GD
- Signage design
Super 99 Gourmet is a popular chain of supermarkets in Panama that wants to create a new category of stores of superior quality.
We created Gourmet like an extension of the name Super 99, and we used a red tomato as the symbol of the brand to be more striking, natural, and because it’s an ingredient related with European cuisine.
We used handwriting to showcase honest attributes, personalized service of the brand, and removed the cold image conveyed by corporations.
In the architect design and signage we used natural and warm materials, like wood and stone.
