Branding & Strategy
Case Studies
VYC NY Philharmonic
Young composer program
USA
- Logo design
- Brand identity
- Interactive design
Very Young Composer is a program which is part of the educational area of the Philharmonic Orchestra Of New York, and seeks to raise awareness and promote the composition of classical music among children under 12 years old.
We created for VYC a brand identity, to demystify musical composition and show it as a ludic activity available to any child.
We used the silhouettes of three recognizably musical instruments shown in bright colors that combine well, but in an unusual way.
We created a graphic system that allows using colorful banners for real and digital events.
