Branding & Strategy
Case Studies
Nuba
Natural water
Panama
- Brand strategy
- Naming
- Logo design
- Brand identity
- Packaging
We came up with the name Nuba for the new natural water inspired by the spanish word “nube”, which means cloud, it has direct relation to the origin of pure water. The name sounds similar to the spanish word “nueva”, which means new, that also delivers a message of freshness.
For the image, we designed a contemporary brand, clean and dynamic with a friendly and modern typography. The symbol are circles that grow aligned on an axis that simulate falling water drops or evaporated water.
