Branding & Strategy
Case Studies
Maven
Motorcycle experiences
Colombia
- Brand strategy
- Naming
- Logo design
- Brand identity
- Interactive design
The client wanted to create business about experiences for the world of sport and touring motorcycles divided in two targets: the dealer and the owner.
The dealer: Being the expert in technical training for the motorcycles services and supporting marketing programs.
Owner: Creating a community that groups and promotes the motorcyclist lifestyle.
Vibra created the brand "Maven" that in English means "the expert" with an image that demonstrates their control, strength and freedom values. The logo is based on the letter "V" that's located in the center of the word and resembles the handlebars of the bike, and we added wings for speed and freedom.
The color of the brand is yellow, because it's not typically used in motorcycle brands like BMW, KTM, Yamaha, Harley Davidson, Honda, Suzuki, and Kawaski, it manages to be neutral and good for everyone.
