Branding & Strategy
Case Studies
Pocco Paradiso
Fashion Boutique
New York
- Logo design
- Packaging
- Retail design
Pocco Paradiso is a store in Soho that offers the latest styles at an affordable price. The client wanted to redesign the brand concept to achieve a higher level and be able to charge more for the product.
The proposed change includes a new logo using the letter P as a symbol to simplify the communication of the brand since the name Pocco Paradiso is long and difficult to remember. The graphic style is neutral and simple to complement fashion garments that are striking.
The design of the store is clean and warm loft style, with personal touches like capitone arm chairs and plants.
Design: Discorp-Vibra
