Branding & Strategy
Case Studies
Barbarini
Italian Mercato
USA
- Brand identity
- Illustrations
- Interactive design
- Advertising campaign
- Signage design
Located in downtown Manhattan, Barbarini is an Italian restaurant with three spaces, "alimentari" the informal serving sandwiches, "ristorante" the formal, and "mercato” selling gourmet ingredients.
The client required to structure the elements of communication of the brand for print, digital, and signage.
Vibra defined the colors of the brand to reinforce the identity of the brand of each one of the spaces. They created an illustration style in flat silhouettes that brings a character of a retro Italian poster.
A sign
web site