Branding & Strategy
Case Studies
Caja de Colores
Architectural finishes and decor
Colombia
- Logo design
- Brand identity
- Interactive design
- Advertising campaign
- Retail design
- Environmental GD
Caja De Colores is a company founded more than 20 years ago that specializes in offering solutions in architectural finishes for construction and decor, with a focus on technological innovation, functionality, and a positive impact on the environment.
Vibra rebranded their brand, giving it more importance to the symbol "checkmark" putting it in a box to represent solution, and to present them as advisers rather than simple distributors of other brands.
The color of the brand now is orange, instead of dark green, to give vitality and warmth to the display and to stand before the distributed brands that are now presented with their logos in grayscale.
The photographs of the corporate communication is presented in white and black when talking about the advisory service and then ranging in color when they are part of a product catalog that's being offered.
